Materials and Colors
Acetates and metal play an important role. Little gemstones, the reinterpretation of the brand’s double E-logo and the lace-design on the temples reflect the love for detail. The color palette ranges from classic black, tortoise and dark brown to intense colors like burgundy and plum purple. Sorbet shades include strawberry pink, pale pink, China blue and aquamarine green. Delicate touches of pearl and milk to a new brown hue are diluted to become an eccentric hazelnut chocolate.

Key themes
Lace Enchantment, Summer Breeze and Vintage Obsession.

Mod. SES221 col. 9T8 – LACE ENCHANTMENT
Lace is part of the history of ESCADA: the brand has always chosen lace for its wonderful evening gowns. In the brand’s 2012 sunglasses collection, lace becomes the distinctive feature of iconic styles, either as a decoration on the temples, faithfully reproduced in metal as if it were chiselled, or as a texture. Colors: black, crimson red, chocolate. RRP from S$340 onwards.

Mod. SES232 col. 9MW – SUMMER BREEZE
Longing for the sea and for colors, if only to escape with your imagination. Details taken from the sailing world, like the rope and the knot, stand out on these sunglasses. Color palette: deep and bright colors, like burgundy and electric blue. RRP from S$360 onwards.

Mod. SES222 col. 92P – DOUBLE “E” LOGO
The exclusive details of ESCADA accessories are to be found also in the design of its Sunglasses Collection. The small, square double “E” logo is once again a distinguishing feature that customizes large and round acetates conveying a vintage feel. The metal logo, either embossed or set in the temples, recalls the details of the brand’s accessories. RRP from S$340 onwards.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.

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Innovative materials and refined details create a sporty and elegant look and characterise the independent character of the collection. The Mercedes-Benz Eyewear combines luxury and comfort, and is exemplary in demonstrating style and functional quality of the luxury car manufacturer.

Rodenstock SunContrast drive:
The Rodenstock SunContrast drive sun protection lenses ensure a high-contrast visual experience in glaring or diffuse light. Whether you are traveling in a vehicle or are playing sports and recreational activities under the bright sun, the Rodenstock SunContrast drive lenses enhances the contrast under harsh or diffuse light conditions.

Light situations can change very quickly on the road. This places a very heavy burden on the eyes and the consequence may be fatigue, headache and loss of concentration. The Rodenstock SunContrast drive lenses are optimally matched to light conditions in the vehicle, while naturally also protecting your eyes against glare and UV radiation outside the vehicle.

Rodenstock Polarised Lenses:
Polarised lenses in sunglasses have the major advantage that they filter out the oblique incident reflections of the sunlight, thus minimising bothersome light reflections or shimmering sunlight.

In addition, polarised lenses reduce the reflections from smooth surfaces such as wet road surfaces or reflections from the windscreen. This is critical in heavy traffic conditions, so that your eyes remain relaxed longer, indirectly offering more safety on the roads.

Availability
Mercedes-Benz Driver’s Edition sunglasses are now available in all leading optical shops. M1001E/M1001F is from S$620 onwards (Suggested Retail Price/SRP) while M3001 is from S$290 onwards (SRP). Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.

About Rodenstock
Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacles frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,000 and is represented in more than 80 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at a total of 14 locations in 12 countries.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.

• Matt silver with gray lens (101);
• Matt gun with gray lens (103);
• Matt brown with brown lens (107);
• Matt black with green lens (109).

BB 91202S (Gentlemen)
RRP from S$180 onwards
Sporty half-rim lightweight aluminum frame, with Braun Büffel word logo featured on both temples with rubberized end tips. Great for the energetic and active lifestyle. Available in:

• Matt silver with gray lens (101);
• Matt gun with gray lens (103);
• Matt brown with brown lens (107);
• Matt black with green lens (109).

BB 91203S (Gentlemen)
RRP from S$170 onwards
Classic rectangular full-rim lightweight stainless steel frame, with Braun Büffel bull logo embossed on the temples. Great for the gentleman who exudes maturity and masculinity. Available in:

• Matt silver with gray lens (101);
• Matt brown with brown gradient lens (107);
• Matt black with green lens (109);
• Shiny gun with gray gradient lens (203).

BB 91204S (Ladies)
RRP from S$170 onwards
Timeless and elegant full-rim lightweight acetate frame, with iconic Braun Büffel outline bull logo featured on both temples. Specially designed for an Asian fit. Great for the lady who demands elegance and professionalism. Available in:

• Crystal maroon with brown gradient lens (206);
• Classic black with gray gradient lens (209);
• Yellow demi with brown gradient lens (413);
• Deep brown with gray gradient lens (607).

BB 91205S (Ladies)
RRP from S$170 onwards
Bold rectangular full-rim lightweight acetate frame, with Braun Büffel metallic plaque featured on both temples. Great for the lady who makes a bold statement with a feminine and professional presence. Available in:

• Crystal maroon with brown gradient lens (206);
• Classic black with gray gradient lens (209);
• Yellow demi with brown gradient lens (413);
• Deep brown with gray gradient lens (607).

Availability
The new Braun Büffel Sunglass Collection 2012 is available in all leading optical shops. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.

About Braun Büffel
Established in 1887 by Johann Braun in Kirn, Germany, Braun Büffel has built its tradition and reputation over the last century as a designer and producer of top quality leather goods and accessories. Today, it is a premium brand known for exceptional workmanship, superior leather, classic elegance and contemporary appeal. Recognized globally, the brand is exclusively distributed in Southeast Asia by Lianbee-Jeco, and is available in Singapore at their boutiques in Suntec City Mall and Singapore Changi Airport Terminal 2 (Departure/Transit Lounge North) as well as their counters in leading department stores. For more information, please visit www.braunbuffel-asiapac.com.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.

BB 11302 (Gentlemen)
RRP from S$198 onwards
Full-rim lightweight Titanium wide rectangular frame for broader faces, with subtle Braun Büffel word logo engraved on the moderately curved bold temples for excellent grip. Available in:
- Matt gun (103);
- Matt brown (107);
- Matt black (109);
- Shiny gun (203).

BB 11303 (Unisex)
RRP from S$198 onwards
Rimless lightweight beta-Titanium parts, coupled with subtle Braun Büffel word logo engraved on lightweight carbon fiber temples for excellent comfort. Available in:
- Matt silver (101);
- Matt gun (103);
- Matt brown (107);
- Matt black (109).

BB 11304 (Gentlemen)
RRP from S$198 onwards
Half-rim lightweight Titanium mono-block frame, with the solid Bull logo on the angled bold TR-90 temples for a masculine, sporty look ready for work or play. Available in:
- Matt silver frame with light grey temples (101);
- Matt gun frame with black temples (103);
- Matt brown frame with brown temples (107);
- Matt black frame with black temples (109).

BB 11305 (Unisex)
RRP from S$170 onwards
Half-rim stainless steel and Nylor concept frame, with the solid Bull logo on TR-90 temples coupled with integrated spring hinges. Available in:
- Matt silver frame with light grey temples (101);
- Matt gun frame with matt gun temples (103);
- Matt brown frame with brown temples (107);
- Matt black frame with black temples (109).

BB 11306 (Gentlemen)
RRP from S$170 onwards
Half-rim stainless steel and Nylor rectangular frame, with the solid Bull logo on Acetate temples coupled with integrated spring hinges for a sporty, bold and fresh look. Available in:
- Matt silver frame with light grey temples (101);
- Matt gun frame with dark blue temples (103);
- Matt brown frame with brown temples (107);
- Matt black frame with black temples (109).

BB 11307 (Unisex)
RRP from S$170 onwards
Full-rim Acetate retro frame, with the iconic outline Bull logo elegantly “set-in” on Acetate temples, coupled with integrated spring hinges for maximum comfort. Features the Asian-fit nose bridge. Available in:
- Classic black (209);
- Classic yellow and demi amber (413);
- Deep brown (607);
- Classic black with checkered temples (709).

BB 11308 (Gentlemen)
RRP from S$170 onwards
Full-rim Acetate classic rectangular frame, with the Braun Büffel word logos subtly laser-engraved on Acetate temples, coupled with spring hinges and retro pins on the front. Features the Asian-fit nose bridge. Models 704 (black) and 709 (brown) feature wood-like temples for the sophisticated mature look. Available in:
- Classic black (209);
- Classic yellow and demi amber (413);
- Classic black front with black wood-like temples (704);
- Classic black front with brown wood-like temples (709).

BB 11309 (Unisex)
RRP from S$170 onwards
Full-rim Acetate contemporary rectangular frame, with the iconic outline Bull logo elegantly “set-in” on Acetate temples, coupled with spring hinges for maximum comfort. Features the Asian-fit nose bridge. Available in:
- Classic black (209);
- Classic yellow and demi amber (413);
- Light brown (507);
- Black with Crystal tone and Checkered temples (909).

Availability
The new Braun Büffel Optical Collection 2012 is available in all leading optical shops. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.

About Braun Büffel
Established in 1887 by Johann Braun in Kirn, Germany, Braun Büffel has built its tradition and reputation over the last century as a designer and producer of top quality leather goods and accessories. Today, it is a premium brand known for exceptional workmanship, superior leather, classic elegance and contemporary appeal. Recognized globally, the brand is exclusively distributed in Southeast Asia by Lianbee-Jeco, and is available in Singapore at their boutiques in Suntec City Mall and Singapore Changi Airport Terminal 2 (Departure/Transit Lounge North) as well as their counters in leading department stores. For more information, please visit www.braunbuffel-asiapac.com.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.

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The focus for the new season is on frame shape with the emphasis on pared back, simple forms which simultaneously convey a vivid and striking look. Functionality is deftly decorative with clever hinge design disguised by sophisticated logo treatment, latticed precious metals or real leather. A palette of yummy rich toffees, Havana, golden honey, khaki, cognac and sensuous dark browns is neatly interspersed by full-bodied deep berry and purple or cool and smoky blues.

Modern meets traditional in this smooth synthesis of splendidly contemporary, designer frames infused with the heritage and sophistication of Tru Trussardi.

Women:

TR12820
RRP from S$207 onwards
These modern diamond-cut frames instantly create a sassy, stylish effect. A statement-making Tru Trussardi greyhound button logo with exclusive leather on metal buckle lends a rich, sophisticated note. Try classic black or marble-effect brown and beige or a rich deep berry.

TR12830
RRP from S$190 onwards
Oversized rounded frames featuring slim line rims give these Tru Trussardi shades a touch of trendy 70s chic. The functional hinge is stylishly presented as a sophisticated logo design element in gold or silver. Four great colours including classic black, tortoise or two-toned berry and brown, and attractive graded lenses make this one luminous summer accessory.

Men:

TR12900
RRP from S$183 onwards
A simple, reduced frame shape defines this distinctly masculine style. A rare handcrafted look and real leather temple accent lend a decidedly chic and exclusive appeal. Available in four great colours from classic black to a fiery camel orange. A prestigious brown rendition uniquely features exclusive mineral glass lenses for extra special cachet and distinction.

TR12907
RRP from S$207 onwards

TR12907G (Mineral Polarized Lens)
RRP from S$286 onwards
A fresh take on this season´s male vintage trend, this panto frame features distinctive rounded frames and a bold keyhole bridge. A functional hinge is nattily disguised by a leather-embossed metallic bar. This style also comes in an exclusive polarized, mineral glass-lensed version in chocolate Havana. A genuinely dandy look with more than a hint of Tru Trussardi’s blue-chip calibre.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.

PUMA Eyewear brings to you this philosophy with trendy, fun products which are highly functional in every situation: be it sporty, out on the town or just chilling. Ergonomic and lightweight styles with soft performance features, like adaptable nose pads with ventilation system, rubber inlays for non-slip function, flexible and innovative temple design; guarantee ultimate wearing comfort and articulate looks that echo our unique spirit. Vivid colour executions and the iconic cat logo on the temple or lens identify the unmistakable PUMA verve. A lifestyle or sporty design can be chosen according to taste and type.

The 2012 Sunglasses Collection is inspired by the bright lights and fast lifestyle of the big city. The lifestyle range mixes bright, neon-like colours with pastel tones. The frames’ shapes are trendy and cool. The sporty range is characterised by a clean design that strengthens the sense of speed and pulsing life through streamlined shapes. Both ranges employ a unique and ultra hip pattern: a check look in the lifestyle collection and graffiti-inspired motif in the sports collection.

Ray (cod. PU15130)
RRP from S$142 onwards
Light, translucent frames, in a totally hip Wayfarer style, together with mirrored lenses feature the hottest trend revival of summer 2012.

Beam (cod. PU15139)
RRP from S$142 onwards
Sporty and chic, this streamlined translucent frame features a zesty, graffiti inspired pattern on the inner arm, beautifully offset by solid-coloured frame front.

Laser (cod. PU15140)
RRP from S$142 onwards
A rounder wrap-like effect gives this style frame a dynamic athletic appeal. The curvy form and luscious colour choices including tangy orange and juicy purple combined with the multi-coloured inner arm pattern make this the perfect girls’ style.

Flash (cod. PU15142)
RRP from S$142 onwards
Flashy neon colours and a fast-moving PUMA logo leap at you from this super sporty number. Futuristic ergonomic design and rubber inlays combine with riveting colour choices making for the ultimate sport sun look.

Fluo (cod. PU15146P)
RRP from S$142 onwards
This high performance sporty sun style has a unique special feature. Each frame comes with not one but two pairs of lenses. The black-rimmed mounted lens has polarized lenses. The spare lens is trendily mirrored and rimmed in the same colour as the frame body. Rubber inlays and the dynamic PUMA logo complete this exclusive, dynamic style.

About Puma
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

About Charmant
For over fifty years, the Charmant Group has been renowned worldwide in the optical market for its pioneering work in research and development of new technologies. Striving for perfection and high quality through its products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the consumer. This strong dedication to perfection can be experienced in Charmant´s house brands as much as in its licensed brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned licensed partner.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.