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Police tells the story of a restless traveller seeking far-away places and distant cultures, who loves exploring new horizons. He is a free spirit who lives on the road with a rock with heart attitude. The POLICE brand continues to ride above the fashions, without ever compromising its personality. This has been portrayed over the years by important Brand Ambassadors, such as Bruce Willis, George Clooney, David Beckham, Antonio Banderas and the football star, Neymar Jr, who have interpreted and voiced the POLICE values, style and world.